6 Senses of Local Experience in Thailand A bold campaign that turned everyday sandals into a fearless voice on the global stage.
Highlights
Background
In order to promote and boost traditional Thai Local Experience tourism, Tourism Authority of Thailand (TAT) organized "6 Senses of Local Experience in Thailand". This online campaign enabled tourists to learn and understand Thai local life and created unique experiences of local Thai for travelers in a safe and comfortable environment.
Background
In order to promote and boost traditional Thai Local Experience tourism, Tourism Authority of Thailand (TAT) organized "6 Senses of Local Experience in Thailand". This online campaign enabled tourists to learn and understand Thai local life and created unique experiences of local Thai for travelers in a safe and comfortable environment.
Service
Integrated Marketing Communication
YDM Family
Adyim
RESULTS
From the total number of registrations to the campaign and post-event survey results, the campaign was arranged successfully. The unique Thai local experience created positive impacts not only for the first-time travellers to Thailand, but also for frequent individual Thailand goers.
