Our approach to AI is built to enhance creativity, not replace it. In content and social, our generative tools help teams turn briefs into ideas, spot trends early and publish fast. That means brands catch the moment while it still matters. In creative, AI helps bring imagination to life. A campaign that once needed a full shoot can now be updated, remixed and repurposed at a fraction of the time and cost. For smaller brands, this levels the playing field. For bigger ones, it unlocks new possibilities. And across all areas, humans remain at the center, thinking, choosing and leading.