Elevate your Reels with the deliciousness. We create a series of Knorr Congee’s Reels Ad utilizing Meta Reels Sound of Thailand. Once viewers see the ad, it showcases the simplicity of making Knorr Congee. Then, the ad seamlessly loops back, replacing content the viewer has just watched, bringing them back to the start of the Reel. It all ends with a call to action: “Start your Reels with Knorr Congee!” Because Reels are tastier and more fun with Knorr Congee by your side.

This campaign redefines Knorr Congee beyond just breakfast, tapping into everyday Thai lifestyles. By leveraging Reels, we highlight Knorr Congee as the ultimate comfort food for any craving, any time, especially while scrolling.

We didn’t just change the way people see Knorr Congee but changed a media behavior! From breakfast food to munching snack, Knorr Congee is always there, proving that a quick, comforting meal is just a Reel away.